Leader in Beef Jerky Market Showcases Variety of Product Formats
Forest Grove, Ore. – May 2023 – Old Trapper announced their participation in the 2023 Sweets and Snacks Show where they will be showcasing their variety of product formats of smoked beef snacks. Attendees of the Sweets & Snacks show held in Chicago at McCormick Place from May 22-25 are invited to come by Booth 10529 to meet with company representatives.
As the second largest beef jerky brand in the world, Old Trapper’s commitment to providing customers with the highest quality product at a fair price has been at the forefront of the brand’s mission for over 50 years. As interest in varying size formats has been expressed by customers, Old Trapper has answered by providing a variety of sizes including 3.25-ounce, 4-ounce, 10-ounce, and 18-ounce bags of its beef jerky in four flavor varieties, as well as an 8-ounce bag of its zero sugar beef jerky.
Old Trapper’s beef sticks also come in several sizes including single-serve 1.75 ounce sticks, a 15-ounce family size, and a 1.3 ounce combo beef and cheese option. All of Old Trapper’s products feature its signature clear packaging that lets customers see exactly what they are getting in terms of quality and quantity, while maintaining freshness from the first to last bite.
“At Old Trapper, we stay consistent to our brand promise that we will pay attention to every detail from the production process to providing a wider variety of product formats and sizes to address what our customers are asking for,” said Robert Leary, Chief Marketing Officer of Old Trapper. “As trends in the meat snack market evolve from simply enjoying beef jerky as a snack, to utilizing it as a meal replacement, and as on-the-go nutrition that doesn’t require refrigeration, it is important to us to provide a variety of sizes necessary to meet these needs. We also want our customers to see what they are getting in each Old Trapper bag and enable this with our signature clear packaging. We look forward to connecting with our retailers and industry colleagues at this year’s Sweets and Snacks show in Chicago.”
About Old Trapper Smoked Products
Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 50+ years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper has been recognized as Category Captain by Convenience Store News, and offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke. For more information, please visit www.OldTrapper.com.
